The advantage of Project Ara is that it provides users with far greater control over their handsets than is usually possible — consumers can spend money only on the components which most interest them. Additionally, there is a much larger scope for the capabilities of a Project Ara device, as manufacturers will be able to produce modules for whatever they want.The project’s lead mechanical designer’s name is Ara. Just as well he isn’t called Sammy Crap-phone.
Google might have gone a bit sideways with the Nexus 6, but before that the company has proved it clearly knows a thing or two about what your typical Android phone buyer wants from their devices; something that’s not too expensive, not too fussy, and nicely tailored for a great experience on the Android platform. No frills, and no unnecessary bits that bump up the cost, essentially.
So it’s not too surprising that the firm has looked into its crystal ball and released that there’s a market for a user-tailored phone experience. The modular smartphone.
Similar to the custom PC market, there will be users out there who want to simply buy the bits they need to do what they want to do,and to be able to upgrade/retrofit whenever they like.
No pricing details are available just yet, but because of its customizable nature, the price for the basic Project Ara hardware will start low (possibly around 200 USD) and any further costs will depend on what kind of components you wish to add.